Electra Privacy Policy

Last updated: October 17, 2026

1. Introduction

Electra Research, Inc. ("Electra," "we," "our," or "us") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Policy describes the types of information we may collect from you or that you may provide when you visit our website, electra.com (the "Website"), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

2. Information We Collect

We may collect several types of information from and about users of our Website, including:

• Personal Information: Information by which you may be personally identified, such as name, email address, and other contact details provided through our inquiry forms.
• Mobile Phone Number and Text Messaging Data: If you opt in to receive text messages from us, we collect your mobile phone number, your consent to receive text messages (including the date, time, and method of opt-in), and the content of text messages you exchange with us.
• Preorder Information: When you place a preorder for an Electra stove, we collect your email address and payment information. Payment transactions are processed securely through Stripe and are subject to Stripe's Privacy Policy.
• Usage Data: Information about your internet connection, the equipment you use to access our Website, and usage details collected automatically via our web analytics tools, including session recordings and user behavior data.
• Cookies and Tracking Technologies: We use cookies and similar technologies to improve your experience on our Website, analyze Website usage, and support marketing activities.

3. How We Use Your Information

We use information collected about you or that you provide to us, including any personal information:

• To present our Website and its contents to you.
• To fulfill your inquiries and preorders, including handling payments securely through Stripe.
• To improve our Website, products, and services.
• To communicate with you regarding your inquiries or preorder status.
• To provide customer support and respond to your questions by text message, if you have opted in to receive text messages from us (see Section 6).
• To comply with legal obligations and protect our legal rights.
• To process preorders, including storing shipping information and providing updates about your order.

4. Disclosure of Your Information

We may disclose aggregated information about our users without restriction. We may disclose personal information that we collect or you provide:

• To Service Providers: Including Stripe for payment processing, our web analytics service providers, and the text messaging platform providers we use to send and receive text messages on our behalf. We may share shipping and contact information with third-party logistics providers solely for the purpose of fulfilling preorders.
• For Legal Requirements: To comply with any court order, law, or legal process, including responding to any government or regulatory request.
• In Business Transfers: In the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of Electra's assets.

Text messaging data is excluded from the above. Your mobile phone number, text messaging opt-in data and consent, and the content of your text messages will not be sold, rented, or shared with any third parties or affiliates for marketing or promotional purposes. This information is shared only with the service providers that deliver our text messaging service (such as our messaging platform, aggregators, and mobile carriers), solely to operate the program.

5. Data Security

We implement appropriate technical and organizational measures designed to secure your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. However, we cannot guarantee the security of your information transmitted to our Website.

6. Text Messaging (SMS) Program

Program description

‍Electra offers a customer support text messaging program. When you opt in, Electra's customer support team may send you text messages to answer your questions, follow up on support requests, and provide updates about your order, delivery, installation, or service. These are conversational and transactional messages; we do not send marketing or promotional text messages unless you separately opt in to receive them.

Consent

‍When you provide your mobile phone number as part of a purchase (for example, in your shipping address at checkout) or when booking a showroom appointment, you agree that Electra may text you about that order, delivery, or appointment, and you may reply to those messages to reach our customer support team.

For any other text messages, you opt in separately by affirmatively agreeing to receive them—for example by checking a box on our Website or by replying to a message from us. Consent to receive text messages is not a condition of purchasing any Electra product.You opt in by providing your mobile phone number and affirmatively agreeing to receive text messages from Electra, for example by checking a box on our Website, replying to a message from us, or inputting your phone number in your shipping address. Consent to receive text messages is not a condition of purchasing any Electra product.

Message frequency

‍Message frequency varies depending on your support request.

Message and data rates

‍Message and data rates may apply. Charges are billed by your mobile carrier according to your plan.

Opting out

‍You can stop receiving text messages at any time by replying STOP to any message from us. After you send STOP, we will send one final message confirming that you have been unsubscribed, and you will receive no further text messages unless you opt in again. You may also contact us at support@electra.com to opt out.

Help

‍For help, reply HELP to any message from us or contact us at support@electra.com.

Carriers

‍Mobile carriers are not liable for delayed or undelivered messages. Text messaging is supported by major U.S. carriers; availability may vary by carrier and device.

Your information

‍We handle your mobile phone number and text messaging data as described in Sections 2, 3, and 4 of this Policy. Text messaging opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text message services.

7. Your Rights and Choices

You have choices regarding the information we collect and how it is used:

• Cookies: You may refuse to accept browser cookies by activating the appropriate setting on your browser.
• Marketing Communications: You may opt out of receiving promotional emails by following the unsubscribe instructions contained in those emails.
• Text Messages: You may opt out of text messages at any time by replying STOP to any message from us, as described in Section 6.
• Personal Information: You may request access to or correction of the personal information you provided during preorder by contacting us at support@electra.com.
• Preorders & Shipping Timeline: We are committed to providing transparent updates about shipping timelines. If there are significant delays beyond our original estimated delivery window, we will notify you promptly and provide you with the option to either continue with your preorder or cancel and receive a full refund of your deposit.

8. Children's Privacy

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children.

9. Differences Between Electra Products

The privacy practices described in this Policy apply specifically to our Website. The Electra stove itself does not collect personal user data. The stove only transmits anonymized operational and charging data, distinct from the data practices outlined herein.

10. Changes to Our Privacy Policy

We may revise this Privacy Policy from time to time. The date this Privacy Policy was last revised is identified at the top of the page. Your continued use of the Website after we make changes is deemed to be acceptance of those changes.

11. Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:

Email: support@electra.com

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